Facebook's Display Advertising is Expected to Generate $16.33 billion in the U.S. Alone

According to eMarketer, worldwide marketers will continue to move a much higher percentage of their ad budgets to digital in 2017. In the U.S. alone, digital ad spending will be expected to reach $83 billion this year, up 16% as noted by eMarketer.

eMarketer notes that the two largest digital advertisers are Facebook and Google, a subsidiary of Alphabet. These two alone combined will account for 57% of the market this year. That will be up from 54% in 2016 as they combine to take about 74% of all the growth in U.S. ad spend.

Google's search ad revenue is expected to bring in about $28.6 billion this year, according to the research group. The research by eMarketer has further noted that Americans use Google for about 94% of their searches on mobile.

Facebook is also increasingly dominating in display ads; eMarketer forecast Facebook's U.S. advertising to grow 32.1% to $16.33 billion this year. Google follows next, and it is projected to generate $5.24 billion from display ads.

Twitter has been forecast by eMarketer to witness its mobile ad revenue decrease for the first time since its inception. Twitter’s revenue on mobile devices is expected to fall about 5% to $1.15 billion, according to eMarketer.

Snapchat is also gradually seeing growth with regards to video ads; eMarketer expects the company's U.S. ad revenue to be at $770 million. Despite its tremendous growth, Snap's app revenue just accounts for 1.2% of the total U.S. mobile ad market, and just 4% of the total growth in U.S. digital advertising.

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