Airbnb Positions itself to Double Growth in Africa to 1.5 Million Customers
CEO of Airbnb, Brian Chesky told Reuters on Friday March 17 that the tech firm hopes to hold on to its increasing growth in Africa this year while doubling its customer base to 1.5 million.
According to the firms Africa and Middle East Chief, Nicola D'Elia, The number of people using the online room rental service on the continent rose by 143% to about 765,000 guests in 2016 from the year before.
CEO Chesky also notes that “Africa is still relatively under-penetrated." According to Chesky, the firm had 77,000 homes across Africa; out of its 3 million globally; but that it could easily have "hundreds of thousands" on a continent which currently boasts of over a billion people.
The 77,000 homes represented an increase of 95% from 2015 to 2016, the company said.
The top five cities in Africa are Cape Town, Marrakesh, Johannesburg, Nairobi and Casablanca